MAE Creative Studio

MAE Creative Studio is a multidisciplinary creative studio founded by Maria Encalada, specializing in creative direction, brand storytelling, and integrated campaign development across fashion, beauty, lifestyle, and culture. The studio focuses on building visually cohesive brand worlds through creative strategy, scalable visual systems, and cross-platform storytelling spanning digital campaigns, editorial, partnerships, and production.

Maria Encalada is a creative director and brand strategist with a background spanning creative direction, campaign development, production, and cross-platform brand storytelling. Her work centers on shaping emotionally resonant visual identities and culturally relevant narratives that connect brands with modern audiences across digital, editorial, and experiential touchpoints.

With over a decade of experience across fashion, media, and brand partnerships, Maria has led and contributed to integrated campaigns, creative productions, and collaborative brand initiatives spanning global fashion houses, consumer brands, editorial platforms, and talent teams. Her work bridges creative vision with strategic execution across concept development, production, post-production, and campaign delivery.

Her approach combines visual storytelling, brand systems, and audience-driven creative strategy to build cohesive campaigns and long-term brand narratives across multiple platforms and customer touchpoints.

Capabilities: Creative Direction | Brand Strategy | Brand Systems | Integrated Campaign Development | Cross-Platform Storytelling | Creative Production | Brand Partnerships | Creative Operations

Editorial Work: WSJ Magazine, TIME Magazine, Vogue Italia, Vogue Japan, Vogue Spain, Vogue Germany, Porter, V Magazine, i-D, Interview Germany, InStyle US, Backstage Magazine, Stern Magazine, Harper’s Bazaar US

Selected Brand Experience: Zara, Gucci, Chloé, Givenchy, Armani, Omega, H&M, Lancôme, John Hardy, Neutrogena, Etihad, Swisse, Revlon

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